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I have been involved in
building and running factories to generate profit
and credibility - right from constructing foundations
for machines and buildings up to the point of
developing customers and retaining them. In the
process I have had to deal with many agencies
- suppliers, customers, consultants, government
officials, licensing firms and many others.
Whenever I negotiate a deal
with these agencies, I always have two considerations
at the back of my mind. One of them is cost reduction
and the other one is the prospect of entering
into long-term relationship. It is often possible
to resort to arm-twisting to get a deal which
appears better for you. But there is a better
approach - the collaborative approach.
Collaborative Approach -
Let us take the case of a supplier or a vendor.
While it is possible to force a deal in your favor,
collaborative approach makes that unnecessary.
In this approach you actually work with the vendor
as a consultant to help him to reduce his cost
of sale, and then get the savings passed on to
you. This creates a win-win situation, good relationship
develops and long-term source of supply is ensured.
Similar approach works with
customers also. Customers can be helped in growing
their business, in solving their technical problems
and other issues. This may not give immediate
monetary benefit, but there are longer-term advantages.
One obvious benefit is that loyal customers are
developed. Another equally important benefit is
that customers actually advertise for your products.
This is a no-cost advertisement endorsed by actual
user of your product.
Network marketing uses a
collaborative approach that makes it really appealing.
It is unfortunate that network marketing or multi-level
marketing is not really considered as respectable
as it deserves to be. This may be because many
network organizations have disappeared because
of faulty systems or un-ethical practices. Many
programs did not have any products to sell; their
business was only recruiting down line members.
Such programs and associated legal issues should
be totally avoided.
PERSISTENCE PAYS - One of
the reasons why new affiliates give up too early
and too easily is that they were probably lured
by some get-rich-quick scheme to join the program
which did not materialize as they were led to
believe. In any good network marketing program
it is important to realize that results will be
forthcoming only thru persistence. Building any
business which can yield returns sufficient to
support a family takes time.
Good Affiliate Programs
- While many organizations have disappeared in
thin air, there are also organizations that are
growing and growing. Many programs offer unlimited
earning potential. It is important to join only
good programs with proven track record. New affiliates
are often new to the Internet business and join
with the hope of making some extra cash working
part-time or working from home. They need support
from the organizations operating the programs
by way of training, sales promotion material,
discussion forums etc. Many programs provide such
support to their affiliates.
Personal Guidance - While
all these material can help a new affiliate, there
is no substitute for personal guidance. Apart
from other benefits it can provide, it at least
assures the new affiliate that she is being taken
care of and is not left alone. This is where collaborative
approach comes into play. Generally the person
who sponsors the new affiliate works as a guide.
The guide has more experience in this field and
helps the new affiliate to grow her business.
Leveraged Earnings - The
programs that have a system of providing leveraged
earning to its members particularly take advantage
of this situation. In leveraged earning, a member
earns from the efforts of the down-line members.
Suppose you have members in your down-line just
below you, and these members have their own down-line
members. Like this there are several layers of
members below you. Depending upon the program
you have joined, you can earn leveraged earning
when your down-line members in several layers
below you earn their commission.
In this situation it will
be to your advantage to help other down-line members
earn commission for themselves. They are also
happy to earn for themselves with your help. This
collaborative approach works out a winner for
all concerned.
Apart from monetary benefits,
there are other issues involved in the collaborative
approach. In my opinion the most important aspect
is that the new affiliate does not feel neglected.
There are now plenty of free information available
in the Internet, most of which can be obtained
by visiting websites or thru autoresponders. All
the secrets of running successful business are
out there. Yet only a few people are able to succeed
and earn back their investment. With so much of
often-conflicting information people get more
confused than educated. If there is a person to
guide you it will at least give you a sense of
relief.
There are awards also for
those who guide others to realize their dreams.
This is the sense of satisfaction they get in
helping others and earning their life-long gratitude.
Other bonus gift is opportunity of building your
credibility and gain trust of your business partners.
The sense of belonging,
which develops in collaborating with others for
overall growth of all, is the real beauty of leveraged
earning.
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About
the Author:
Sanjay Johari regularly contributes his articles
to various ezines. To see his recommendation for
top business opportunities, e-books, articles,
resources and more, see his website: www.Sanjay-j.Com
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