How To Start & Operate
Your Own Profitable Import/Export Business At
Home
What is a good way
to build up a successful business from nothing
and have fun doing it? The import/export business
may be your answer. Not only does it require little
financial investment to start, but it offers the
prestige of working with clients from all over
the world.
You don't need previous
experience in the field, but you should have a
good head for organizing. Fulfilling a successful
import/export business requires constant attention
to little details.
Do you know some local manufacturers
looking for ways to increase their market for
the goods they make? Or are you planning a trip
abroad and want to make some contacts for setting
up a business? If you have the ability to sell,
and an air of diplomacy, the import/export business
might be right for you. All you need is the desire
and determination to make it work.
As you progress in the business,
many factors become obvious and easy to handle.
For example, you'll need to find a person to handle
shipments, called a freight forwarder. And you'll
need to create solid contacts and strong relationships
with reliable suppliers. But after a short time,
you can be well on your way to making a sizeable
income, with a very low overhead.
Do you like the idea of
running your own business? How would you like
a tax deductible trip to foreign places a couple
times a year? The advantage of an import/export
business are great. The biggest advantage is the
money you'll make.. Once you get the business
underway,, the commission for setting up sales
is very profitable. And after you establish and
maintain a number of exclusive accounts, you'll
find the time you spend is highly rewarded with
money.
Take a look into the import/export
business. Consider the risks, and consider the
advantages. Talk to people in the business. Is
it for you?
HOW IT WORKS
Of all the manufacturers
in the United States, only a small percentage
distribute goods outside of North America. The
goods that do find foreign markets are exports.
On the other hand, anything that is manufactured
outside the country and brought in for sale is
imported.
Although it seems obvious
that all manufacturers would want a worldwide
market, it is not easy for a company that is limited
in its scope and abilities. That's where you come
in.
An import/export agent is
a matchmaker. Manufacturers of domestic goods
seek foreign distribution; foreign manufacturers
want a United States market. You need to find
them, make a solid connection, and establish a
business relationship with these companies.
The agent's commission is
generally about ten percent. Now, think of ten
percent of $500,000 or ten percent of a million.
Although that may seem like a large order, it
wouldn't be, if you're talking about machinery,
raw materials, or computers.
The market is unlimited
and there are hundreds of manufacturers looking
for foreign distribution. Sporting goods, clocks,
electronic games, radios, housewares, garments,
tools-anything can be readily imported or exported
if there is a consumer demand and if you can get
the products.
The United States Government
encourages exports. Indeed, it is those sales
that keep our balance of payments with the vast
amounts of goods are imported.. And you'll find
government agencies helpful in establishing your
business.
THE BASICS
You can start your import/export
business at home with a telephone.. You'll need
a file system, business cards, and a machine to
answer the phone calls. Once you get going, you'll
want a cable address or a telex hook-up.
And you'll need a classy
letterhead. Until you establish personal contacts,
it is your letterhead that represents you. Make
it look professional, possibly embossed or two-color,
or gold leafed. Have it printed on light-weight
paper for airmail correspondence, but don't have
airmail envelopes printed. You'll have a lot of
domestic correspondence too.
More than office equipment,
you need the determination to make it work. It
will be slow at first, and you'll need to plan
your moves, make contacts and SELL YOURSELF. But
once you make a few sales and sign several exclusive
contracts worth money, you'll know your dedication
was worthwhile.
MAKING CONTACTS
The most important step
in setting up your business is finding the contacts.
You may have relatives in a foreign country;;
you may have frequently visited and established
business relationships in a country. Or, you might
just have a feeling for what will sell where.
A person who keeps well-informed in the business
world can pick up and ride the crest of worldwide
trends.
Foreign consulates located
in the United States have commercial attaches
who want to establish outlets in the U.S., and
they're a good place to start.. Sometimes these
consulates can help find indices of their own
import/export enterprises. The Unites States embassies
abroad are another place to find contacts for
commercial distribution. They can help you find
out about a company's solvency and reputation.
Another way to establish
contacts is through the Chambers of Commerce of
every city you are aiming for.
Start small-don't tackle
the world.. Where do you want to sell American
goods you might have in mind? Which countries
have the merchandise you want to import? Find
out about the countries, what they have to offer,
what is generally in demand.
Then prepare a massive mail
campaign The easiest way to mail hundreds of letters
is to use a typing service that has the equipment
to produce the same letter with a different address
each time.. It's worth the money it will cost;
you'd go crazy typing so many identical letters.
To every possible contact, write a letter introducing
your company, requesting the names and address
of appropriate firms to contact. Ask to have the
notice published in the monthly bulletin or posted
in an appropriate place. From the names to get
back, write another letter, again introducing
yourself, and asking information about their company.
You can use a questionaire,
which is easy to fill out and invites a response.
What goods do they want to import? What products
are now imported and how are they distributed??
Does the company have a certain territory, does
it have sales representatives, branches in other
cities? What are the basic details of operation--history,
assets and liabilities, plans for growth? Request
any information you need, to find out what they
will buy and what they have to sell. If the company
is a manufacturer, ask for samples or a catalog,
the facts and figures of current foreign distribution,
and the product demand in their own country.
ANALYZE THE MARKET
Keep informed. Read everything
you can find about world trade. Look at trade
publications, international newspapers, news magazines,
and financial reports. Who is selling what to
whom? Although the market for American-made airplanes
is sewn up, there are thousands of medium to small
sized manufacturers in every state of the union.
You can get goods to sell,
buy you have to be sure to study where they are
in demand and can get the price to make exportation
viable. Your questionaires will tell you what
foreign importers want. Take it a step further
and read the journals published by that country;
many of them are available in English. Do these
publication confirm the desire for certain products?
The American market for
imported products fluctuates with the value of
the dollar in comparison to the value of each
other country's currency. And, importation prices
reflect that directly. Can American consumers
afford to pay the price of certain imported goods?
Or will they?
Finding the right market
is as important as the actual particulars of making
deals and selling goods.. What do you think will
sell? If you do some careful studies and think
about the trends, you'll be able to come up with
hundreds of products to import and export.
The import/export business
is actually smaller than you might think.. There
are only a few of these businesses; that's why
there's plenty of room for more.
WHERE TO FIND HELP
Establish a good business
relationship with a local bank that handles international
business.. Your personal banker will follow through
on the actual foreign transactions, and will help
you keep your credit afloat, In fact, this is
one of the best factors about an import/export
business. Aside from office suppliers and correspondence,
or possible business trips, you need a no personal
cash outlay. All you need is a good credit and
good reputation.
Your banker is your credit
manager and will give you valuable advice and
references when you deal with both American and
foreign manufacturers and distributors.
The United States Government
agencies are great places to find help... These
agencies promote the import/export business, and
publish many small booklets and pamphlets. They
also distribute continually updated reports on
foreign markets, commerce and financing.
Read these source of information
and find out the particulars of exports, global
surveys and ocean freight guidelines. Become familiar
with the market share reports, current laws and
regulations, and government promotional facilities.
MAKING CONNECTIONS
As you continue your correspondence
with foreign companies, build up a good rapport
with their representative.. Pin down a few companies-
perhaps in the same country or similar territory--to
their exact needs. What are the two or three products
most in demand?
Consider their methods of
distribution. You may be able to work directly
with a wholesaler of an overseas importing company.
Your commission will be lower, but you won't need
to handle as many particulars , and they will
take care of distribution.
Or, you may need to supply
catalogs and samples, working with a network of
small companies or sales representatives from
a larger conglomerate.
The highest fees that you
can collect are for raw materials taken from the
source and delivered directly to a manufacturer.
But you must be certain of a guaranteed quantity
and the continued ability to deliver.
If you are importing goods,
you'll need to find U.S. distributors that can
handle the quantity of goods at a high enough
price for you to profit by. A single retail outlet
or two is not enough to make your time worthwhile.
Look into how buyers work and make contacts in
the larger retail chains if you have retail merchandise.
GETTING THE GOODS
There are hundreds of American
manufacturers with limited distribution looking
for an overseas market. Exporting their goods
is the place to start your business.
You have many selling qualities
for convincing the manufacturers to engage you
as the sole export agent. You have foreign contacts
and know the demand for specific goods.. You will
handle the sale,, the paperwork, the money, all
shipping, customs, and foreign distribution.
The manufacturers in return
provide firm price quotations, and you put your
fees on top of that; you cost the manufacturer
nothing. The manufacturer have everything to gain--an
increase in sales, a broader market, and more
profit. And you have everything to gain--establishing
your business, and a commission on the cost of
the goods. That is the basis of firm business
connections and a mutually profitable arrangement.
Contact local manufacturers
first and then move into larger territories. You
can make these contacts by phone, in person,,
or by personal introduction from contacts you
may already have.. Or, you can advertise in business
publications and newspapers. Before yo do get
into a legal agreement, be sure to check the reputation
of the company. How long has it been in business?
Where are the products distributed domestically?
What is the solvency and reliability of the company
and its goods? When you make your sale, you'll
want to be able to deliver.
MAKING AN AGREEMENT
ONce you have agreed to
represent the manufacturer as the export agent,
you need to have a written and signed contract
to bind this agreement. Your attorney should be
the one to draw up this contract; later you can
just use the same one, substituting names of other
manufacturers.
Basically, the contract
is between the manufacturer and you as the export
representative. You are granted exclusive rights
to distribute goods to all countries except those
they already distribute in. The manufacturer will
pay you the specific commission quoted to the
distribution on top of the price of goods. The
company will also provide catalogs and samples
for your use in distribution.
You, the export representative,
in turn will promise to do everything possible
to make contacts and distribute manufacturer's
goods in foreign territories.. The terms of the
contract should then be stated: how many years
the contract will be signed for, the terms of
cancellation by either party voluntarily or because
of no sales action over a certain period of time.
Continued
Here...
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