How To Start & Operate
Your Own Profitable Import/Export Business At
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THE SALE
You've made your contacts
with foreign distributors who will buy the merchandise.
You have a signed contract with an American manufacturer
that will deliver the goods.. Perhaps one of the
distributors now asks for a firm quotations on
the price of a certain amount of goods.
You go to the manufacturer
and get a price quotation on the quantity of goods.
It should be valid for a certain stated period...
The manufacturer may agree to deliver the goods
to the ship,, handling the freight to that point,
or you may need to make arrangements from the
factory.
You ass on the commission
you want to the price of the goods. Then you add
on all the extra costs of getting the merchandise
from the factory to the warehouse of the distributor.
If you've made an agreement with a foreign import/export
company, their representatives may take over the
shipping, paying you the price of the goods and
your commission. That;s the easiest, but your
commission will have to be reasonably lower. If
your sale is to a company that will distribute
the goods wholesale or retail from its premises,
you have to arrange all the transportation.
TERMS OF SHIPPING
You will become more familiar
with the terms of shipping used in quoting prices
and delivering goods as you gain experience. Your
responsibilities vary with the terms of the agreements
and orders. Check with your freight forwarder
to be clear about your responsibilities.
A bill of lading is a receipt
for goods shipped. It is signed by the agent of
a ship or common carrier and assures the buyer
that the goods were unloaded in the same condition
as they were accepted. These are the documents
you'll need to produce for your banker to release
the letter of credit.
FOB means free on board.
The seller delivers the goods to a certain destination
with no additional charges. The seller insures
and takes the responsibility until that point.
The buyer takes the responsibility and pays the
charges after that. For example, FOB New York
means the seller's price quotation includes full
responsibility and shipping to New York.
FAS means free alongside.
The seller delivers the goods to the ship that
will carry the merchandise. The buyer pays to
load onto the ship and takes responsibility from
there. FAS New York, for example, means that the
seller will deliver and store the goods until
they are ready for loading onto the ship.
C & F means cost and
freight. The seller pays the freight charges.
The buyer insures the merchandise and takes full
responsibility after the destination. CIF means
cost, insurance, freight. The seller is responsible
for the value and condition of the goods, and
pays both insurance and freight charges to a certain
point.. The buyer is responsible from there.
THE FREIGHT FORWARDER
A freight forwarder is a
person who takes care of the important steps of
shipping the merchandise. This person quotes shipping
rates, provides routing information, and books
cargo space. Freight forwarders prepare documentation,
contract shipping insurance, route cargo with
the lowest customs charges, and arrange storage.
They are valuable to you as an import/export agent,
and they are important in handling the steps from
factory to final destination.
They can be found by looking
in the yellow pages or by personal referrals.
Find someone who can do a good job for you. You'll
need someone you can work with, since this may
become a long term business relationship.
You'll need the help of
a freight forwarder when you make up the total
price quotation to the distributor. Not only do
you include the manufacturer's price and your
commission-usually added together, but you need
to include dock and cartage fees, the forwarders
fees, ocean freight costs, marine insurance, duty
charges, and any consular invoice fees, packing
charges, or other hidden costs.
Be especially careful when
you prepare this quotation It certainly isn't
professional to come back to the distributor with
a higher quote including fees you forgot... You
might go over the price quotation with your freight
forwarder to be sure nothing is overlooked.
Usually the quotation is
itemized into three main categories of cost of
goods, which includes your commission, freight
charges from destination to destination, and insurance
fees. Give a date the quotation is valid to, which
should be the same as the date given on your quotes.
You may also include information about the products,
including any new sales literature.
A formal letter that accompanies
the price quotation should push for the sale.
You can inform the distributor of the shipping
date as soon as the order is received and confirmed
by a letter of credit. Send the letter and price
quotation by registered mail to be certain of
its delivery.
THE LETTER OF CREDIT
A letter of credit eliminates
financial risks for you, the manufacturer, and
the distributor. When your distributor confirms
the order, a letter of credit is drawn from that
company's bank to a branch in the United States
or to your bank.
This letter of credit confirms
that funds are available from the distributor
to cover the same costs you quoted. An irrevocable
letter of credit assures you the order will not
be cancelled at any time... When that letter of
credit is likewise confirmed by your bank to deliver
the goods, the distributor is assured of delivery.
Once the letter of credit is confirmed, so you
don't have to worry about the fluctuation in currency.
Basically, the bank holds
the money until all shipping documents are presented.
The letter of credit states the terms and conditions
to make it legal and negotiable into money, usually
holding for proof of shipment of the goods. Your
freight forwarder helps you attain all those documents.
When you hand them to the banker, the letter of
credit is turned into liquid assets for you to
pay the manufacturer and all other invoices from
the transaction.
Never work on promises.
Not only do you take a gigantic risk, but you
create bad risks for everyone you are involved
with. A letter of credit is the only sure way
to transfer these payments.
DELIVERING THE GOODS
There are many combinations
of people and methods you can use to deliver the
goods that were ordered. When you produced a price
quotation for the goods, you had to go through
all the steps the merchandise will follow. Now,
before you proceed, check again. Do you have a
confirmed order signed by the authorized representatives
of the distributing company?? Has your banker
approved the letter of credit from the company?
Compare the amount of the letter of credit to
the amount quoted for the goods. Be sure they
match exactly. Or, if the distributor chose a
certain quantity of several offers, check the
prices again and confirm the quantity.
Confirm the quotation and
sale with the manufacturer, and do the same with
the freight forwarder and any marine insurance
agents you are working with. Then follow through.
I order to assure the quality of merchandise,
some manufacturers prefer to handle freight to
the loading docks,, which makes it easier for
you. If you handle overland shipping, follow through
to be sure the merchandise is picked up and arrives
safely at its destination.
Be informed of the date
the goods are loaded onto the ship. The factory
should have them freighted in time to avoid costly
dock storage charges. Since all conditions of
the sale must be met to comply with the terms
of the letter of credit, you need all the signed
documents.
Have your freight forwarder
or other contacts get authorized bills of lading
for the merchandise each step of the way--from
destination to destination.. Once you have all
the signed documents, present them to your banker.
If all the terms are met, the funds will be released.
Since your commission is part of the quoted price
of the merchandise, you'll usually collect your
fees from the manufacturer. When it is totally
complete, you collect your money--and make a sizeable
profit for simply making connections. Consider
the commissions when you have dozens of orders
coming and going.
IMPORTING
Take a look at the household
items and equipment you have in your home. Made
in West Germany, made in Japan, made in Korea.
You may have clothing from India, shoes from Brazil,,,
a leather wallet from Italy.. Your car may be
an import; your stereo equipment may be manufacturer
elsewhere. There are hundreds and hundreds of
items manufactured all over the world, now being
used by the American consumer.
The market is huge. And
there are many American firms looking for foreign
made merchandise to distribute. Some items are
less expensive;some are better made; some are
imported because they are made in a country now
fashionable with the designers. What can you tap
into? Maybe you have contacts in the Unites States,
distributors looking for certain goods. And you've
already made contacts in the foreign countries
that produce these goods.. Follow through and
get yourself an exclusive distribution agreement
with those manufacturers.
Importing requires the same
diligence and follow up as exporting does. You'll
need a signed contract with the manufacturer to
be a sole agent distributor to North America,
or even the world. You'll also need to obtain
firm price quotes from the manufacturer in the
quantities your distributor requests. These quotes
should be converted into the appropriate dollar
figures representing the currency exchange. Investigate
the reputation of the manufacturer and the reliability
of the goods. If you import something like electronic
components, check into other distribution market
the manufacturer has to assure the quality of
merchandise.
Your commission will come
through from the foreign manufacturer. Have your
bank investigate the solvency of that company
and the reputation of living up to agreements.
Since it's on foreign territory you'd have more
trouble in any legal suits, even in light of many
international laws. Prepare the price quotation.
It is easiest if you request terms of delivery
to the port of that country. Your freight forwarder
can help you move the merchandise from port, overseas,
and through domestic customs. Follow through with
all the details of shipment. Be sure to include
any insurance, dock fees, storage rates, and shipping
overland. Overlook nothing so your price quotation
to the American distributor is accurate, Itemize
the quotation and give it to the American distributor..
Upon receipt of an authorized order, double check
prices and follow through on delivery.
The letter of credit will
go from the American distributor to the bank of
the manufacturer. All terms and agreements regarding
prices, freight and insurance will be defined.
The manufacturer's representative will confirm
receipt of the letter of credit, which will release
the goods for shipment. Have your freight forwarder
follow up on the shipment of goods. They may have
to be freighted from the factory to the docks..
Arrangements for shipping need to be carried out..
Customs duties and unloading need to be followed
through from the American port.
Then the goods may need
to be freighted overland to the final destination...
As soon as the goods have arrived at the proper
assigned destination, papers have to be documented
and presented to the bank that holds the letter
of credit. Then, all carriers and agents need
to be paid, and you collect your commission.
PROMOTION
After you have completed
a few sales transactions to establish yourself,
you'll need to promote your import/export business
to get more clients. The first transactions give
you the experience to learn the ropes of the business,
and to establish contacts and agents both here
and abroad.
Join organizations of commerce
and foreign trade associations to develop more
contracts and extend your territory. Talk to everybody
you contact about importing and exporting, learning
from their mistakes and successes.
Advertise in the print media
for distributors and for goods. Manufacturers
don't know how to make the contacts for foreign
distributions. Show them your credentials and
pick them up on exclusive contracts. With a little
experience, you can market almost anything anywhere.
EXPANDING THE BUSINESS
THe profit of the import/export
business is in the quantity of the goods traded.
The higher the cost of the merchandise, the higher
the profit from your percentage. Since you need
to go through all the steps for each transaction,
having more sales on a continual basis simply
adds to profit.
Send constant mailings to
your original list of contacts and follow-up leads.
You might develop a sales approach. As you develop
more clients, you can convince the bigger companies
of your reputation.
Contact as many manufacturers
and distributors as you can on both side of the
ocean. And solidify these contacts. You may be
able to work out an arrangement with someone to
work in certain country for a commission. Or,
you might want to take a business trip there to
personally meet with the various companies. get
in-depth information on the products now selling..
Why are certain products successful?? Maybe you
can get into the same market with more competitive
product. Investigate ways to sell more.. Do the
products need to be better made? Do they sell
better at a reduced price? Know what sells and
where to get it.
MAKING IT WORK
The import/export is a high
profit enterprise. Because of the low overhead,
most of the money you make on commission is yours..
But building a truly profitable business requires
dedication and a good knowledge of the business.
You need numerous contacts
who know you, respect you,, and can recommend
your work. You need to have good agents both here
and abroad to help follow through on the delivery
of the goods... You need a good working relationship
with your own bank and possibly the others that
letters of credit come into as branch transfers
from foreign offices.
Don't be hasty for orders.
Investigate the manufacturers and distributors
to be sure the products and sales methods are
reputable.. Check out the particulars of shipping
and manufacturers from the foreign country. Each
culture works in a specific manner... Get to know
how to work with those people.. The import/export
business is not for everyone.. But it is a personal
operation that you can run yourself-- you don't
have to answer to anybody. The rewards of negotiating
in a foreign country are excitement, a touch of
the exotic and the great profit potentials.
When you make the proper
contacts and follow through completely with reputable
manufacturers, reliable shipping companies, and
responsible distributors, you have it made. If
you are ready to put in the time, sell yourself.
Start making inquiries and contacts. Try it on
for size.. Does it feel good? Then MAKE IT SUCCEED,
If you need specialized LEGAL advice or assistance
on this subject, the services of a professional
person are recommended.
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