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The Author |
About Lenny Eng
The Author, Lenny
Eng, initially got his leg into Marketing as a
student at one of Australias most regarded marketing
centers, Edith Cowan University in Perth, Western
Australia. Soon after his studies, he started
his own marketing business based on all the theory
he had learnt.
Confident of success,
what followed next shocked Lenny. He quickly discovered
that most of the marketing theory he learnt at
University was only applicable to big business.
Consequently, Lenny failed in his maiden business
attempt.
Unfazed and now
more determined, Lenny started a journey that
saw him spend tens of thousands of dollars learning
from the best marketing minds in the world including
Dan Kennedy, Mal Emery, Chris Bloor, Collin Ameldia,
Brian Keith Voyles, Ron Legrand, Corey Rudl, Ken
Evoy, Joe Robson, Bob Silber, Terry Dean, Tom
Hua, Frank Garon, Christian H. Godefroy, and Alexi
Neocleous.
This same journey
also saw Lenny uncover some startling pieces of
market research from authorities such as Stanford
University and Professor Sigfrede Voegele.
Armed with the knowledge
of his research, the wisdom of his mentors and
his unforgotten marketing theory, Lenny started
again and quickly became a highly sought after
copywriter and marketing consultant in Australia.
Now, Lenny confesses
about his journey in the hope he will lessen the
pain and suffering for others along the same path.
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