The proof, they say, is
in the pudding. Marlon Sanders, web marketing expert
and mastermind of the Amazing Formula that Sells Products
Like Crazy, steadfastly holds to his claim that you
don’t even have to create your
own information products to succeed in web selling. That’s
what he says.
If you think you don’t have any expertise to sell
as information, he tells you to find an expert on a subject.
Then tape an interview with that person, and market the
transcript of the dialogue as a valuable how-to book.
Now, we all know it’s one thing to tell others
how to do something. It’s quite another thing to
do it yourself--successfully.
Then along comes Marlon’s Complete System for
Obtaining Publicity. As if to say, “You want to
see how it’s done? Take a look!”, Marlon
once again puts in practice what he preaches. Here, he’s
conducted a lengthy interview with Elaine Floyd, a well-known
authority on a subject we all want to know more about—free
publicity. The secrets he uncovers in this in-depth conversation
are captured, laid out, and smartly packaged as a unique
and practical system for promoting your business! When
you pick the brain of an expert through skillful questioning,
the end product virtually creates itself.
The topic is one that touches
us all—right at
the cash register. Whether we like it or not, if we’re
selling online or offline, we’re in the publicity
business. It’s our lifeblood. And it only makes
good sense to learn all you can from the people out there
who are winning at the game—and want to help others
win too. Elaine’s main business is selling information
about newsletters. She’s the acknowledged guru
of newsletter marketing. But the tricks and tips she
reveals to Marlon in this eye-opening discussion will
work for everybody, no matter what kind of information
product they’re selling.
The contents of this e-book
should be taught as Public Relations 101—Successful Promoting on a Shoestring.
It’s for anyone who is tired of spending big bucks
on advertising that doesn’t translate into sales.
It’s for those of us who would rather see our revenues
go back into developing new products rather than having
to spend a whole lot of money just to keep our name out
there.
Every turn of the page leads to another success tip
you can use. Elaine brainstorms from her personal experience,
and Marlon probes for deeper insights, more explanation
on a key point that surfaces. The result is a practical,
easy to absorb, and highly usable collection of strategies
for getting your name out there to the people who can
help you make more money.
It’s all about working smarter. Elaine tells you
how to maximize your publicity by getting your press
releases to the right publications and editors who can
increase your exposure (and your credibility) in your
target market. You’ll learn how to use publicity
to market on the Internet, drive traffic to your web
site, put a new spin on an old product, and step up your
lead flow in ways you never thought possible.
As Marlon is so fond of
saying, “It isn’t
rocket science.” You just need to understand the
basics of relationship building. You need to be aware
of the innovative and highly effective self-promotion
techniques that work. You need to focus on the simple,
but powerful strategies that will let people know you
exist. In short, you need this e-book.
--Robert G. Gardner, Ph.D
Dr. Gardner writes professionally and, as such, was
compensated for preparing this review.
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