Product Review of the:
Associate Program Marketing Handbook
by Marlon Sanders
You’re
online. So what? Just because you’re out there prospecting for
customers with a product you think is terrific, don’t expect
customers to come beating a path to your cyber door. Unless you’re
sweating the details, constantly focusing on how you’re going
to improve your chances of success through smarter web selling techniques,
you’re no better off than anyone else. And you know this kind
of hit-or-miss approach just won’t cut it.
The
reality is that you need all the help you can get—all the leverage you
can find to bring traffic to your site and convert that traffic to
dollars. It’s work. Hard work. Web marketing master Marlon Sanders
knows this, probably better than anybody else in the business. And
for years he’s been doing the legwork, blazing a trail for a
growing number of believers—people like me-who’ve seen
his experience, expertise, and horse sense find its way into one must-have
e-book after another.
No
matter how many how-to tactics and hints on web selling you’ve heard
about, you haven’t gotten serious about building your “customer
intelligence system” until you’ve learned from Marlon.
He’s the guy who’s carved a name for himself through discovering
and delivering the formulas, the step-by-steps, and the real-world
tricks of the online marketing trade.
You’re
online. Where do you want to go? How do you get there? What do you
need? Well, the King of the Click-Throughs, has delivered again. The
Associate Program Marketing Handbook is an up-to-date toolbox crammed
with 25 closely linked techniques for building and promoting your associate
programs. It’s about drawing your customers to your site with
the right “bait.” It’s about getting the most from
free or low-cost services, advertising, and classified ads. Getting
the word out about your product through reports and e-books, and maximizing
your money machine through search engines, piggybacking on media events,
and cashing in with techniques like the Swish Banner method. When all
is said and done, it’s about converting click-throughs to cash.
You study what works, you fine-tune, and you adjust.
Even
with the powerful tools and the winning edge you’ll get from Marlon’s
solid guidance, he’s the first to remind you that basic trial
and tweaking is the name of the marketing game. And that advice is
worth something in itself! Finding and keeping customers can be as
simple as streamlining your site design for usability, perking up your
online content (after all, your text is king), or re-evaluating your
opt-in campaign.
For
all the invaluable strategic information covered in his quick-reference
on the fine art of online reselling, Marlon’s bottom-line message
is clear and no-nonsense: Online reselling is still down-to- earth
marketing, and the fundamentals apply. Figure out what you do
best, who
else does it, and why your target customers should care. In other words,
position your product and educate your customers.
Yes,
you’re
online. And if you could turn to a proven voice of wisdom to improve
your odds of making more money, why wouldn’t you?
--Robert
G. Gardner, Ph.D.
Dr. Gardner
writes professionally and, as such, was compensated for preparing this
review.
The
Associate Program Marketing Handbook - More Details Here...
--Robert G. Gardner, Ph.D
Dr. Gardner writes professionally and, as such,
was compensated for preparing this review.
