| Review of 'Milk The Web'
Until just recently I had never heard
of Ryan Nguyen. But then one day I
read a very strong endorsement by Henderson of
an e-book called "Milk the web" by
Ryan Nguyen. Ryan's book is in many
ways different from many of the
other books on Internet marketing.
He shows his readers some tools and resources
that aren't usually mentioned in most
other books on Internet marketing.
And instead of just concentrating on individual
techniques, Ryan also wants to show
his readers a complete strategy for
running a successful business on the
Internet. This doesn't mean, though,
that he hasn't included some valuable
techniques in his book. The emphasis
is just on the overall strategies
for marketing on the Internet.
The guiding principle for Ryan's strategy,
can be cooked down to the words: Give
and you will receive.
Don't just try to sell products, Ryan says.
No, you are the product that your
customer buys. So be careful to give
your customers the right message.
A message that presents you and what
you do in the very best way. And the
best way to sell yourself is to place
yourself, as we say, in the shoes
of your customers. Do your utmost
to help your customers get what they
want, and they will give you what
you want to get.
I totally agree with Ryan on this point,
and he gives a lot of concrete example
on how to actually practice this overall
strategy in real life.
Ryan Nguyen adheres to the idea of giving
a lot of free stuff away on your web
site in order to get more visitors
and customers. Now, lately some marketers
has become rather critical to the
give-away-a-lot-of-free-stuff-strategy.
And I agree that very often this strategy
may be too time consuming and ineffective
for many marketers. But I also think
that the free-strategy really can
be effective, if used correctly. And
that's precisely what Ryan wants to
show you.
I think that Ryan's book has many
helpful and interesting points. He
has included a wealth of information,
and he dares to go another
road than most other web marketers.
Especially, I like his emphasis on really
helping your customers, and giving
them what they want, before you receive
yourself. I think this is a fundamental,
but often overlooked rule of marketing.
All the concrete techniques in Ryan's
book are built upon this overall strategy.
Ryan's book gives you a fine overview over
marketing strategies and techniques
built upon that overall strategy of
serving your customer.
He shows how to build your web site on a
budget, how to get your web site hosted
for only a few dollars (yes, even
one dollar) a month, the best tools
to use, how to get more visitors to
your web site, how to keep your visitors
and turn them into customers, how
to survive in a highly competitive
market etc.
Ryan has included references to a lot of
helpful tools and resources for the
internet marketer. And even though
I know a lot of resources and tools,
I didn't know several of the tools
and resources Ryan mention in his
book.
For instance, Ryan gives you a wealth
of tools and resources that can help
you to get more traffic to your web
site. He shows you high traffic
web sites where you can place a link
to your web site, and thus get a share
of their traffic. Some of these web
sites are well known. Others are much
less known among many web marketers.
But they certainly seem worth pursuing.
Besides, I like the section on how to make
your product stand out as a really
good offer. In this section Ryan shows
you how to convert as many of your
visitors into customers, as possible.
Ryan also shows you how to keep your
customers satisfied by treating them
really well.
Unfortunately, there are some grammatical
errors in the book. Not a lot. Of
course it's the information itself
that's most important, but some of
them actually disturb the understanding
of the book. It's annoying, but I
won't say that it's really serious.
It's also annoying that the URLs in "Milk
the web", isn't hyperlinks. Consequently
you can't click on the links. This
should definitely have been corrected.
Several times Ryan doesn't take the time
to really explain his strategies and
techniques. This makes the reader
sit back somewhat confused and with
more questions than answers.
Finally, I think "Milk the web" seems somewhat
unstructured at places, which sometimes
makes it difficult to find a red thread
in the book. Sometimes Ryan seems
to jump from subject to subject without
connecting them in any logical train
of thought. But I suppose the reason
is that Ryan has so much on his heart
that he wants to tell his readers.
Does these criticisms disqualify Ryan's book?
Not at all! Ryan's book has so much
valuable information, that it more
than makes up for the shortcomings
I've just mentioned.
Besides, on the positive side, Ryan has given
me a fantastic service, and he has
been very cooperative. In a time when
service is often praised but seldom
practised, such service is invaluable.
SUMMARY
Despite the few criticisms I've mentioned
above, I certainly think that Ryan
Nguyen's book is a valuable addition
to my personal library of books on
Internet marketing. Ryan has included
a wealth of valuable strategies,
techniques, resources and tools for
getting traffic to your web site,
and then turning them into customers.
In short, I have some criticisms and I don't
agree with everything in Ryan's book,
but overall I find "Milk the web"
to be a unique and helpful contribution
to the many books on Internet.
Klaus Dahl
Active Direct Marketing Center
http://www.klausdahl.com/Ryan_Nguyen_Milk_the_Web_review.htm |
